The Reality of the Sports Marketing Industry in the Panamanian Professional Football

Great post from Voll Sports


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FIFA explains with the help of numbers how football has become the most popular sport of the world being practiced by more than 240 millions players in 1,4 million teams and 300, 000 clubs distributed along the five continents. It is clear that football has a strong global presence forcing the global companies to always keep in mind the potential of investing in sport sponsorships especially in the football market.

According to the English Oxford dictionary, a sponsor is a person or organization that pays for or contributes to the costs involved in staging a sporting or artistic event in return for advertising. Sponsorship in modern football has turned itself into one of the primary income sources for clubs and one of the most successful advertisement platforms for the sponsors.

Football provides to the companies around the world an exclusive and extensive communication platform that can result in a unique…

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